{"id":29860,"date":"2020-10-08T07:00:03","date_gmt":"2020-10-08T05:00:03","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=29860"},"modified":"2021-01-12T10:57:21","modified_gmt":"2021-01-12T09:57:21","slug":"sponsored-content-how-plastimo-are-accelerating-their-personal-equipment-strategy-teaming-up-with-zhik","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/eco-business-en\/sponsored-content-how-plastimo-are-accelerating-their-personal-equipment-strategy-teaming-up-with-zhik\/","title":{"rendered":"[Sponsored content] How Plastimo are accelerating their personal equipment strategy teaming up with Zhik"},"content":{"rendered":"

It is a relatively new brand which is rising fast and widely in a very competitive market: the Australian\u00a0Zhik<\/a>\u00a0brand was\u00a0created in 2003<\/strong>\u00a0as specialists in personal equipment (seawear and protection outfit) – particularly in\u00a0competitive sailing<\/strong>. They made a particular name for themselves in France by equipping\u00a0Dongfeng Race Team<\/strong>, winner of the last Volvo Ocean Race. It also now outfits Alex Thomson Racing and are very active in\u00a0the Olympic arena<\/a>\u00a0especially as official partner of the New Zealand star duo\u00a0Peter Burling \/ Blair Tuke<\/strong>\u00a0(49er) and in France, of the pairings Kevin PEponnet \/ J\u00e9r\u00e9mie Mion (470) and Quentin Delapierre \/ Manon Audinet (Nacra 17).<\/p>\n

The Australian brand formalized\u00a0an agreement for the French market<\/strong>\u00a0in August signing an exclusive distribution partnership for France and Belgium with\u00a0Plastimo<\/a>. “Zhik came to us, indicating that\u00a0they wanted to develop their presence in the French market<\/strong>: in offshore racing, where the brand is already fairly well established, but also among regatta addicts and amateur sailors on foiling sportsboats”, explains\u00a0Fr\u00e9d\u00e9ric Blaudeau<\/a>, Marketing Manager of Plastimo.<\/p>\n

Plastimo, the Lorient-based equipment manufacturer, who has had its own range of clothing for more than 20 years (XM and then Activ\u2019) – targeting mostly the family cruising and leisure clientele – quickly saw\u00a0a major benefit in teaming up with the Australians<\/strong>. “For us, this is a unique opportunity,\u201d continues Fr\u00e9d\u00e9ric Blaudeau, \u201cespecially as Plastimo has been turning to these new arenas such as kiteboarding or foiling,\u00a0partnering with Zhik is a huge boost<\/strong>.”<\/p>\n

On the Zhik side, the seawear brand quickly saw the synergy in partnering with an historical, strong player in the market,\u00a0a brand which is very well established in France<\/strong>. \u201cAs a brand, Zhik has made a dazzling breakthrough in the last six to seven years in Europe, but it was not visible enough in France\u201d, analyses\u00a0Antoine Perrin<\/a>\u00a0who was appointed product manager for Zhik this summer. It will benefit from\u00a0our 3,000 dealers and a dedicated sales team of seven people<\/strong>\u00a0who crisscross France permanently.”<\/p>\n

From mid-October Plastimo will launch\u00a0a real “Zhik Tour”<\/strong>: a truck in the colours of the Australian brand, aboard which Antoine Perrin and\u00a0P\u00e2querette Wannebroucq<\/a>\u00a0– the sales representative in charge of Zhik who was also recruited this summer – will travel the French and Belgian coasts until the end of the year to showcase\u00a0the 2021 collection<\/strong>\u00a0–\u00a0850 SKU\u2019s<\/strong>\u00a0which will be held in stock in the K2 bunker in Lorient starting next March..<\/p>\n

As\u00a0Plastimo is a long-time partner to racing teams<\/strong>, supplying safety equipment in particular, Antoine Perrin was prompt to present these new products to them. “Zhik know that we can open many doors to them, introducing the seawear to racers. That is another benefit that will help us to progress quickly\u201d, he explains. \u201cMany racers already know the brand<\/strong>\u00a0and we had to react quickly to some requests from Vend\u00e9e Globe teams. Even though all skippers already have a seawear partner brand, some have contacted us for Zhik boots and base layers\u201d. Another great live test for the Australian Vend\u00e9e Globe rookie !<\/p>\n

\n
Content\u00a0proposed by\u00a0\u00a0 \u00a0\"Logo<\/a>\u00a0<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"

The Australian\u00a0Zhik\u00a0brand formalized\u00a0signed last August an exclusive distribution partnership with\u00a0Plastimo to develop their presence in the French and Belgian market.<\/p>\n","protected":false},"author":4,"featured_media":29903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251,353],"tags":[],"class_list":["post-29860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-business-en","category-sponsored-content"],"yoast_head":"\n[Sponsored content] How Plastimo are accelerating their personal equipment strategy teaming up with Zhik - Sailorz<\/title>\n<meta name=\"description\" content=\"How the Australian\u00a0Zhik\u00a0brand and the French\u00a0Plastimo signed in August an important strategic partnership for both companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/eco-business-en\/sponsored-content-how-plastimo-are-accelerating-their-personal-equipment-strategy-teaming-up-with-zhik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Sponsored content] How Plastimo are accelerating their personal equipment strategy teaming up with Zhik - 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