{"id":30336,"date":"2020-11-02T15:54:34","date_gmt":"2020-11-02T14:54:34","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=30336"},"modified":"2020-11-02T16:06:22","modified_gmt":"2020-11-02T15:06:22","slug":"how-is-the-2020-vendee-globe-funded","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/vendee-globe-en\/how-is-the-2020-vendee-globe-funded\/","title":{"rendered":"How is the 2020 Vend\u00e9e Globe funded?"},"content":{"rendered":"

The 2020 Vend\u00e9e Globe is due to start ‘behind closed doors’<\/a>\u00a0with no local public audience on Sunday November 8 at 1:02 p.m local time in Les Sables d’Olonne. Despite the context, this ninth edition is a\u00a0record breaker<\/strong>\u00a0on many different fronts with\u00a033 participants<\/strong>\u00a0and\u00a0a budget of 16 million euros<\/strong>\u00a0(against 12.3 in 2016). Tip & Shaft has analyzed the budget for the Vend\u00e9e Globe.<\/em><\/p>\n

10.5 MILLION EUROS FOR HISTORIC PARTNERS<\/strong>
\nAn exceptional race means an exceptional budget. Asked on September 21 by Tip & Shaft during the Vend\u00e9e Globe presentation press conference,\u00a0Yves Auvinet<\/a>, President of SAEM Vend\u00e9e, the semi-public company that organizes the round the world race confirmed\u00a0a budget of 16 million euros<\/strong>\u00a0excluding tax over the four years.\u00a0The historical partners<\/a>\u00a0of the event cover 2\/3rds of this sum: the departmental council of Vend\u00e9e puts in\u00a04.3 million<\/strong>, Sodebo\u00a04 million<\/strong>, the town of Les Sables d’Olonne\u00a01.5 million<\/strong>, and the Pays de la Loire region\u00a0666,000 euros<\/strong>, so nearly 10.5 million euros between them. “The remainder [a little less than 6 million, Editor’s note] is provided by\u00a0complementary partners<\/strong>\u00a0and by the revenues made in the village<\/strong>“, Auvinet told us.<\/p>\n

2.5 MILLION EUROS FROM COMPLEMENTARY PRIVATE PARTNERS<\/strong>
\nOther private sponsors are on board with lower levels of investment. Contacted again this week, Yves Auvinet estimates that the share of “complementary” private partnerships represents\u00a0a total of 2.5 million euros<\/strong>. To raise this sum, a hierarchy of partnerships has been established with\u00a0three distinct levels<\/strong>:” official partner”, alongside the town of Les Sables d’Olonne and the Pays de la Loire region (starting at 1 million euros); “official supplier” (minimum 250,000 euros) and “technical suppliers” (from 50,000 euros).<\/p>\n

The outcome? “Given the context, with a Covid period occurring at a time when, in general, the discussions were being finalized,\u00a0that’s not too bad<\/strong>,” said\u00a0Antoine Robin<\/a>\u00a0who with his company Come Together took part to this job. “Some Sectors have not been able to invest at all to the level we could expect, but\u00a0there are many more brands among technical suppliers<\/strong>, 29 in total, it’s a good outcome [they were 13 in 2016, Editor’s note] .”<\/p>\n

The level of official partner, on the other hand, was not realised<\/strong>. “For a large brand, it was the only really interesting level of partnership but it was\u00a0very expensive<\/strong>\u00a0compared to what was offered,” said one observer in this market. “There are undoubtedly adjustments to be made so that we can have one or two good official partners,” confirms Antoine Robin.<\/p>\n

As for\u00a0the official suppliers<\/strong>, the only newcomer, next to Eoliennes en Mer Iles d’Yeu and Noirmoutier, Highfield and CLS, is\u00a0Ulysse Nardin<\/a>, official timekeeper, for an amount that the watch brand, requested, did not wished communicated (but billed as a minimum of 250,000 euros depending on the pyramid of partnerships).<\/p>\n

The commitment of the three other\u00a0official suppliers<\/strong>\u00a0depends\u00a0on the nature of their activity. If\u00a0Eoliennes en Mer Iles d’Yeu and Noirmoutier<\/a>\u00a0provides cash – the company, whose investment four years ago was 500,000 euros also not wanted to disclose the amount of its commitment.\u00a0CLS<\/a>\u00a0provides a service (detection of ice by satellite), for an amount of 360,000 euros excluding tax.\u00a0Highfield<\/a>, for its part, is making\u00a048 RIBs available to the organization<\/strong>\u00a0on a partnership model similar to that of 2016, namely a merchandise contribution of 450,000 euros and approximately 50,000 euros in cash. “That’s the value of the partnership in the end, but Highfield’s commitment is much bigger because we fund the 48 boats and their operation for over a year to be able to make them available to the organization, that is a commitment [covered by the resale of the boats, Editor’s note] which costs us between 2.5 and 2.8 million”, estimates Brice Lavirotte, marketing and communication manager of\u00a0Highfield France.<\/p>\n

100 TO 150 K \u20ac FOR THE SME PARTNERS CLUB<\/strong>
\nFor this edition the SAEM Vend\u00e9e has also launched\u00a0a “Club VG2020”<\/a>\u00a0tailored to small to medium sized businesses with four offers: 2,500, 4,000, 5,500 and 7,000 euros excluding tax. “The objective is\u00a0to make the hospitality village accessible to the local economic players<\/strong>, to introduce it to the world of competitive sailing and to make companies aware of environmental and social issues. In return for their membership, we offer communication tools, the possibility of inviting people to the village, and to events and conferences”, explains Fabrice Garandeau, in charge of the club.
\nIn total,\u00a029 companies have joined this club<\/strong>\u00a0for a total sum of “between 100,000 and 150,000 euros”, estimates Fabrice Garandeau. He addds: “The result is not the most important thing today, it will perhaps generate 1.5 million the next time, the idea was to start something with a strong commitment from the members, some of whom , may one day step up to the pyramid of partners.”<\/p>\n

3 MILLION EUROS COMING IN FROM THE VILLAGE<\/strong>
\nAs a final component of income, the village income was initially estimated at 3 million euros: that is from space rentals for partners and exhibitors (54 this year<\/strong>), operating income, etc. That figure will certainly be revised downwards after the early closure of the village on Thursday.<\/p>\n

EXPENDITURE UNDER CONTROL<\/strong>
\nOn the expenditure side, the SAEM Vend\u00e9e does not yet wish to go into details: “We are not communicating the figures for the moment because we are on a special edition,” replied\u00a0Laura Le Goff<\/a>, general manager of the organizing structure. According to Yves Auvinet,\u00a0the additional cost linked to the pandemic<\/strong>\u00a0(disinfection equipment, cleaning, checks, etc.) amounts to\u00a0300,000 euros<\/strong>. The Covid-19 pandemic will results in costs and savings made necessary by the closure of the village and the cancellation of all public relations operations until the departure. “We set up for an open village throughout the race, we are not necessarily going to maintain all our structures,\u00a0we have to be very vigilant to avoid anything that could be unnecessary expenses<\/strong>“, confirms the president of SAEM Vend\u00e9e.<\/p>\n

The major items of expenditure are shared between the sports part, communication – in the broad sense – and the village. In all,\u00a080 service providers<\/strong>\u00a0are involved in the event, chosen following calls for\u00a0tenders<\/a>\u00a0launched between 2017 and 2020. Among these, according to the award notices that Tip & Shaft consulted, the race management was entrusted to\u00a0Jacques Cara\u00ebs<\/strong>\u00a0(via Kaori, the communication agency of which he is the manager) for an amount of 488,239 euros.<\/p>\n

The press relations and influence strategy contract was awarded to the\u00a0OConnection<\/strong>\u00a0agency for 251,500 euros, while the photo service was won by\u00a0Alea<\/strong>\u00a0(174,000 euros), editorial and digital communication by\u00a0Addviso<\/strong>\u00a0(600 000 euros) which also takes care of the management \/ maintenance \/ hosting part of the site and mobile applications (300,000 euros). Finally, the visual identity went to\u00a0Designe<\/strong>\u00a0(Nicolas Gilles) for 100,000 euros, while “the optimization of audiovisual broadcasting and technical services allowing audiovisual production linked to the Vend\u00e9e Globe”, is distributed, for a total of 1,7 million euros, between\u00a0Nefertiti<\/strong>,\u00a06e Sens<\/strong>\u00a0and\u00a0Amaury Sport Organisation<\/strong>.<\/p>\n

Will the budget for this particular Vend\u00e9e Globe balance? “The aim is to balance it, we will have to fight to get there<\/strong>, though the measures we are required to take in the context of the pandemic are weighing down the budget a little, but we will only find out at the end of this edition”, Yves Auvinet replied in September.<\/p>\n

Photo: Olivier Blanchet \/ Alea<\/p>\n","protected":false},"excerpt":{"rendered":"

The 2020 Vend\u00e9e Globe is due to start ‘behind closed doors’\u00a0with no local public audience on Sunday November 8 at 1:02 p.m local time in Les Sables d’Olonne. Despite the context, this ninth edition is a\u00a0record breaker\u00a0on many different fronts with\u00a033 participants\u00a0and\u00a0a budget of 16 million euros\u00a0(against 12.3 in 2016). Tip & Shaft has analyzed the budget for the Vend\u00e9e Globe.<\/p>\n","protected":false},"author":4,"featured_media":30304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251,352],"tags":[],"class_list":["post-30336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-business-en","category-vendee-globe-en"],"yoast_head":"\nHow is the 2020 Vend\u00e9e Globe funded? - Sailorz<\/title>\n<meta name=\"description\" content=\"All you have to know about the budget of the ninth Vend\u00e9e Globe which is due to start on November 8, with 33 solo sailors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/vendee-globe-en\/how-is-the-2020-vendee-globe-funded\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is the 2020 Vend\u00e9e Globe funded? 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