{"id":31131,"date":"2020-11-24T16:41:11","date_gmt":"2020-11-24T15:41:11","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=31131"},"modified":"2020-11-24T16:41:11","modified_gmt":"2020-11-24T15:41:11","slug":"what-future-for-the-tour-voile-and-the-diam-24-od-class","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/tour-voile-en\/what-future-for-the-tour-voile-and-the-diam-24-od-class\/","title":{"rendered":"What future for the Tour Voile and the Diam 24 od class?"},"content":{"rendered":"

Last Wednesday the Amaury Sport Organization<\/strong>\u00a0announced\u00a0its decision to give up organising the\u00a0 2021 Tour Voile<\/a>\u00a0in view\u00a0 of the \u201ccurrent context\u201d. What will be the consequences for the event itself, for the Diam 24 one design class for which the Tour was the flagship event? \u00a0At Tip & Shaft we got on the case\u2026\u2026<\/em><\/p>\n

After\u00a0having had to give up the organisation of this year\u2019s Tour Voile<\/a>\u00a0because of Covid-19, Amaury Sport Organization (ASO),\u00a0 who have been the owners of the event since its acquisition from Larivi\u00e8re editions in 2012,\u00a0announced on Wednesday<\/a>\u00a0that the 2021 edition would not take place.\u00a0“Despite the efforts made by Amaury Sport Organization over eight years to bring to life one of the most beautiful sailing events in France, the current context does not allow us to meet the conditions necessary<\/strong>\u00a0to commence the organization of the Tour Voile 2021,<\/em>s aid the statement from ASO.<\/p>\n

Contacted by Tip & Shaft, race director\u00a0Victor Mathevet<\/a>\u00a0specifies the reasons for this decision:\u00a0“It’s no secret that for a few years we have been looking for a major partner\u00a0<\/strong>to help ensure the financial stability of the event. Now in view the way 2021 was shaping up to be, including changes in sponsorship in sailing which are none too encouraging, like the loss Macif, withdrawal of AG2R, the cancellation of the Paris Boat Show – very clearly, the conditions were not at all good to finally find this major partner.\u00a0The reality of the economy right now explains the decision<\/strong>\u00a0that we have\u00a0preferred to take sufficiently early so that the people involved, communities, teams, partners don\u2019t spend money or budgets early and so they can look at other projects.”<\/em><\/p>\n

Clearly, after having invested to sort out and reinvigorate a Tour which in 2011 was moribund, due to the ongoing lack of a title partner\u00a0ASO has not succeeded in making a sustainable event<\/strong>.\u00a0And the annus horribilis that the group is going through at the moment – only around ten events organized, including the Tour de France cycling which was shifted to September – out of a hundred planned events, convinced the Amaury family not to incur additional costs in 2021.<\/p>\n

However, is the Tour Voile for sale? “<\/strong>It’s not on the agenda \u201d<\/strong>,<\/em>\u00a0replies its director. When asked about a possible return for the event in 2022 he adds:\u00a0“Today, it is complicated to position ourselves for 2022 and to say anything with certainty. We are already struggling to see through the next six months clearly, so we prefer to remain cautious, but\u00a0we hope that the conditions will improve so that this beautiful event can get back on course soon<\/strong>.\u201d<\/em><\/p>\n

The Tour director Mathevet aims to ensure that ASO, which also organized the\u00a0Nice UltiMed<\/a>\u00a0in 2018, is not done with sailing: \u201cToday we are talking about 2021, but generally we hope to be able to reposition to continue in sailing whether that means the Tour or the other events.”\u00a0<\/em>Also Mathevet confirms that the crewed race around the world in Ultim, scheduled for the end of 2021 from Nice, is not on the agenda:\u00a0“We never officially communicated on this project, but it is true that we had a discussion with the class. It is clear today that it is relatively difficult to deliver an event of this size to the timing that was indicated, especially with these economic times.\u201d<\/em><\/p>\n

The announcement there would be no Tour in 2021 did not surprise partners and teams – “They had the decency to warn us this a few weeks ago”, comments Claire Leroy, team manager of\u00a0the team La Boulang\u00e8re<\/a>. The FFVoile reacted quickly issuing a press release insisting the Tour is\u00a0“a heritage to be preserved”<\/strong>. Joined by Tip & Shaft, its president Nicolas H\u00e9nard explains:\u00a0\u201cWe understand the position of ASO and I do not see it as the end or the sale of the asset, but it is a a business decision. The Tour will not take place in 2021 in its current formula, so meantime we have to look at what we can do to continue\u00a0to support the dynamics of the Diam 24 class<\/strong>.”<\/em><\/p>\n

The FFVoile is working with teams and the class\u00a0on a substitute programme<\/strong>:\u00a0“We are not going to replace ASO and do the Tour Voile by other means, but we are considering an event or a program of events to allow teams to race and for partners to deliver what they require to do by maintaining a summer programme\u201d,\u00a0<\/em>continues H\u00e9nard.<\/p>\n

At this stage, in addition to the usual Diam 24 od class program – which includes Sailing Arabia The Tour and events such as the Ecole Navale Grand Prix, the Normandie Cup,\u00a0 Spi Ouest-France and others -, several projects seem on the table to replace the Tour Voile, between\u00a0a single event or several different events along the coast of France in July<\/strong>.<\/p>\n

“There are lots of different opinions, including those on the race formats some wanting less “stadiums” and more coastal raids.\u00a0<\/em>ASO’s difficulties don\u2019t affect our own motivation to participate in a great competition along the French coasts during the month of July\u201d,<\/em>\u00a0says\u00a0C\u00e9dric Chateau<\/a>\u00a0from Le Havre who is head of the\u00a0Normandy Elite Team<\/a>.\u00a0Matthieu Souben<\/a>, one of the best Diam 24 specialists,\u00a0is on the same page:\u00a0“ASO’s announcement is not good news, because the class is driven by Tour, it is the highlight of the season, but quite a few teams find it hard to participate in because it is still expensive (*). Therefore today, the reaction of the teams is to say: \u2018let’s try to make this an opportunity to create another type of event or events which is more accessible<\/strong>‘.”<\/em><\/p>\n

According Daniel Soubien three-time winner of the Tour Voile and member of board of directors of\u00a0the the Diam 24 od class:\u00a0\u201cThe partners come to the Tour, for its history, for its media coverage<\/strong>, because it is already a well known property. Today, the economic context makes it difficult to maintain sponsorship programs, So if we want to retain sponsors\u00a0we must be able to offer an attractive alternative<\/strong>. The risk is that the racers, teams and sponsors simply go elsewhere. What is annoying is that the ASO’s announcement is actually quite late because partners who want to continue sponsoring in 2021 they have already been thinking about how to use their 2021 budget. “<\/em><\/p>\n

Asked about a possible replacement program for the Tour Voile which is a pinnacle event for the class, Claire Leroy, team manager of La Boulang\u00e8re, observes: “A new event is not built overnight it is a shame they did not seek to up a simplified, cheaper Tour, but always with ASO, which nevertheless has level of operation which is difficult to replace.\u00a0It has now been two blank years, it’s not easy to keep the momentum going.<\/strong>“<\/em><\/p>\n

As a result, the sponsor of the 100% female team, led by Mathilde G\u00e9ron, is seriously thinking about other alternatives:\u00a0“What is certain is that La Boulang\u00e8re\u00a0don’t want to stop like this so we are studying to see if it is possible to do work with our crew on a reasonable budget to see what we can deliver for the company, internally and externally. We are in full brainstorming mode.\u201d<\/em><\/p>\n

If the Diam 24 od class wants to retain the maximum of partners for the 2021 season,\u00a0it will therefore have to act quickly.<\/strong><\/p>\n

(*) A small amateur budget just for the Tour Voile is around 50 000 euros ex VAT, a large pro team budget for the entire season about 300,000 euros.<\/p>\n

Photo: Jean-Marie Liot \/ A.S.O.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last Wednesday the Amaury Sport Organization\u00a0announced\u00a0its decision to give up organising the\u00a0 2021 Tour Voile\u00a0in view\u00a0 of the \u201ccurrent context\u201d. What will be the consequences for the event itself, for the Diam 24 one design class for which the Tour was the flagship event? \u00a0At Tip & Shaft we got on the case\u2026\u2026<\/p>\n","protected":false},"author":4,"featured_media":30991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250,268],"tags":[],"class_list":["post-31131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diam-24-en","category-tour-voile-en"],"yoast_head":"\nWhat future for the Tour Voile and the Diam 24 od class? - Sailorz<\/title>\n<meta name=\"description\" content=\"What will be the consequences of the cancellation of the 2021 Tour Voile for the event and for the Diam 24 od Class?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/tour-voile-en\/what-future-for-the-tour-voile-and-the-diam-24-od-class\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What future for the Tour Voile and the Diam 24 od class? 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