{"id":35655,"date":"2021-06-03T14:15:39","date_gmt":"2021-06-03T12:15:39","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=35655"},"modified":"2021-06-03T14:14:59","modified_gmt":"2021-06-03T12:14:59","slug":"how-araldite-is-appealing-more-and-more-to-marine-experts-sponsored-artocle","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/sponsored-content\/how-araldite-is-appealing-more-and-more-to-marine-experts-sponsored-artocle\/","title":{"rendered":"How Araldite is appealing more and more to marine experts – sponsored artocle"},"content":{"rendered":"

Already prominent in other high-tech industries (wind, space, automotive, etc.),\u00a0Araldite<\/a>\u00a0adhesives have until now been little used in the marine field (see our article<\/a>), despite the brand\u2019s\u00a0reputation for resin systems, which are highly valued and used \u00a0by boatyards … ‘ Within the Basel office (in Switzerland),\u00a0many managers are keen sailors<\/strong>.<\/p>\n

This is true for\u00a0Cl\u00e9ment Denis<\/a>, director of business development and marketing, and former mini racer who continues to compete in the RORC regattas on Stamina IV.\u00a0“For too long we thought that our products are good and should sell themselves, but now we realize that\u00a0we must also be able to speak the same language as our potential customers<\/strong>. Hence the importance of speaking directly to marine engineers and end users, meaning boatyards, naval architects or even directly to racing teams.”<\/em><\/p>\n

This is especially true since the market is currently booming: structural adhesives are needed for example for bonding bulkheads, deck \/ hull joints, portholes or linings, both on pleasure boats and racing yachts.<\/p>\n

“Each application has its adhesive!”<\/em><\/strong>\u00a0is the watchword of\u00a0Giulia Gramellini<\/a>, who, as a\u00a0former Italian Formula 18 champion<\/strong>, knows the subject well. Coupled with her technical expertise as a materials engineer, this has made her a valuable asset in the Huntsman team (owner of the Araldite brand), where she is now responsible for marketing for adhesives and composites.<\/p>\n

“Our best calling card today is our service and expertise<\/strong>,”<\/em>\u00a0she explains.\u00a0“We sell great products, but also offer great support to our customers. Our technical support is second to none; not many of our competitors can offer such a high level of expertise.”<\/em><\/p>\n

“The customer will contact
\nexperts who are potentially also users<\/strong>“<\/em><\/p>\n

For example, Araldite has just launched technical\u00a0Material Models<\/strong>\u00a0for the main products in the professional catalogue.\u00a0These go far beyond simple technical data sheets, offering detailed material data over a range of temperatures which can be directly used in modelling and simulation.<\/p>\n

“When I bought my last boat it had been rented for a few seasons in the West Indies”<\/em>\u00a0says Cl\u00e9ment Denis.\u00a0” Some linings glued with a well-known generic competitor’s adhesive had fallen off, but I was able to repair using Araldite 2051 without even doing any surface preparation.\u00a0Temperature and vibration count in the real world<\/strong>, and hence such data is important to users”<\/em>.<\/p>\n

Araldite adhesives are developed in Huntsman\u2019s European laboratories, with\u00a0experts who discuss with and guide marine manufacturers<\/strong>, many of whom do not have such expertise internally.<\/p>\n

“Even the big players in the nautical industry do not have direct access to the adhesive manufacturers. I have an X bond, with a Y set which must withstand a Z load and the whole thing will vibrate, what should I use? In the end, the product will perhaps be sold through distributors, but\u00a0the customer will have been able to go to the source and contact experts who are potentially also users<\/strong>,”<\/em>\u00a0adds Cl\u00e9ment Denis.<\/p>\n

To convince architects, boatbuilders and design offices of the merits of this approach, Araldite experts will organize\u00a0a webinar in September<\/strong>\u00a0to present the benefits of these products.\u00a0“Finding the right prescribers, building partnerships, talking directly to the technical people who deal with these subjects on a daily basis,\u00a0this is the key<\/strong>“<\/em>, explains Giulia Gramellini, “especially since several\u00a0methacrylate<\/a>\u00a0and\u00a0epoxy<\/a>\u00a0Araldite adhesives have just been developed for marine.”<\/em><\/p>\n

Photo: iStock<\/em><\/p>\n

\n
Contenu propos\u00e9 par\u00a0 \u00a0<\/a><\/em><\/div>\n","protected":false},"excerpt":{"rendered":"

Already prominent in other high-tech industries (wind, space, automotive, etc.),\u00a0Araldite\u00a0adhesives have until now been little used in the marine field (see our article), despite the brand\u2019s\u00a0reputation for resin systems, which are highly valued and used \u00a0by boatyards… <\/p>\n","protected":false},"author":4,"featured_media":35747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353],"tags":[],"class_list":["post-35655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored-content"],"yoast_head":"\nHow Araldite is appealing more and more to marine experts - sponsored artocle - Sailorz<\/title>\n<meta name=\"description\" content=\"Already prominent in other high-tech industries,\u00a0Araldite\u00a0adhesives have until now been little used in the marine field...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/sponsored-content\/how-araldite-is-appealing-more-and-more-to-marine-experts-sponsored-artocle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Araldite is appealing more and more to marine experts - 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