{"id":35792,"date":"2021-06-07T07:03:33","date_gmt":"2021-06-07T05:03:33","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=35792"},"modified":"2021-06-04T19:06:24","modified_gmt":"2021-06-04T17:06:24","slug":"how-the-kresk-group-committed-to-support-francois-gabart","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/uncategorized\/how-the-kresk-group-committed-to-support-francois-gabart\/","title":{"rendered":"How the Kresk Group committed to support Fran\u00e7ois Gabart"},"content":{"rendered":"
\n

On May 27 the French\u00a0Kresk cosmetics group<\/strong>, owned by\u00a0Didier Tabary<\/strong>, announced their\u00a0four-year commitment<\/a>\u00a0to support\u00a0Fran\u00e7ois Gabart<\/strong>\u00a0and the purchase from Macif of the\u00a0Ultim M101<\/strong>, which will carry the colours of the SVR, Lazartigue and Fillmed brands. Tip & Shaft tells us how this alliance came to pass in a very short time.<\/em><\/p>\n

It was back on June 10, 2020 that\u00a0Macif caused a significant stir announcing their withdrawal from the Ultim circuit<\/strong>\u00a0on which the French insurance giants had been one of the main players since 2015. It was a body blow for Fran\u00e7ois Gabart who had hoped to re-sign a contract with his historic sponsor on July 1, fully expecting to start\u00a0a new cycle with the new boat, baptized M101<\/strong>\u00a0which he expected to launch in spring 2021. The winner of the Vend\u00e9e Globe 2013 thus saw the most important project of his company, MerConcept, shudder to a halt.<\/p>\n

\u201cAs soon as the bad news broke,\u00a0we had to organize ourselves to try to find a successor to Macif<\/strong>, who had pledged to finance the construction of M101 until its completion. And of course it was more than ten years since we had needed to do this level of commercial prospecting, but we had nevertheless worked to build a kind of passive network, so the first thing was to rekindle this network,\u201d<\/em>\u00a0explains Fran\u00e7ois Gabart, supported here by\u00a0Thomas Normand<\/a>, Managing Director of MerConcept.\u00a0\u201cWe were also asked a lot by independent agencies and individuals who offered their services to us to search and we opened a few doors thanks to some of them”.<\/em><\/p>\n

The beginning of the search was not easy, as Thomas Normand recalls: \u201cMacif’s announcement fell right in the middle of the Covid period<\/strong>, we quickly felt that the priority of the companies which we were talking to was not really focused on sponsorship, certainly at least in the first six months. But we also told ourselves that after each crisis, there were sometimes quite strong restarts, so we did not drop the energy we were putting into it.”<\/em><\/p>\n<\/div>\n

Two serious applications for the boat<\/strong><\/div>\n
A thousand emails were sent<\/strong>\u00a0to prospects but in the end, according to Fran\u00e7ois Gabart,\u00a0“there were really\u00a0several dozen companies which we spoke to<\/strong>.\u201d\u00a0<\/em>\u00a0But very few contacts led the MerConcept team to really believe there might be a swift, positive outcome.
\n\u201cIn terms of appointments, we had\u00a0five or six relatively serious leads<\/strong>,\u201d<\/em>\u00a0says Thomas Normand. Fran\u00e7ois Gabart adds:\u00a0“We had advanced discussions with people who were extremely interested in the project, but\u00a0more on co-partnerships<\/strong>, ready for example to contribute one or even two million euros, but not to underwrite the entire project.\u00a0<\/em>“On the Macif side, Jean-Bernard Le Boucher, former director of their nautical activity officially left the group on June 30 \u2013 reveals there were \u00a0“two serious applications came about the same time \u201d<\/em>, \u00a0for the purchase of the VPLP design which is nearing completion, both around March time.\u00a0\u201cThe first one was for a longer term, but our priority was to sell the boat before the build was finished, so that it could emerge from the yard resplendent with a new brand, that in itself could clinch a deal. “<\/em><\/p>\n

The second one came from Didier Tabary,\u00a0the owner of the Kresk cosmetics group. How did the proposal land on the desk of this 53-year-old Breton entrepreneur from Tr\u00e9beurden? “The starting point is\u00a0a story of passion for the sea and sailing.<\/strong>\u00a0I was also lucky enough to be invited to sail Gitana a few years ago and to steer this boat at over 30 knots; That day, I felt a real emotion and I said to myself that if one day I could become the owner of an Ultim, I would. When I heard that Fran\u00e7ois Gabart was looking for a new owner for his boat, I contacted Macif first, then Fran\u00e7ois.”<\/em><\/p>\n<\/div>\n

“At worst, even if everything collapsed,
\nthe boat would be blue”<\/strong><\/em><\/div>\n
Contact with the Macif was made at the beginning of March and then Didier Tabary approached MerConcept.\u00a0\u201cWe felt quite quickly that we were in phase with each other,\u201d<\/em>\u00a0explains Thomas Normand,\u00a0\u201cIt was the first time that we had a such level of discussions<\/strong>\u00a0and we said to ourselves that we could get across the line with this.\u201d<\/em>The first physical meeting between Didier Tabary and Fran\u00e7ois Gabart takes place in mid-April and it convinces the founder of Kresk even more:\u00a0“Fran\u00e7ois is one of the most talented sailors of his generation but he is also an entrepreneur. Speaking with him, I realized that\u00a0we had a lot in common and the same vision of societal and environmental issues<\/strong>. The choice of Fran\u00e7ois as skipper and ambassador of our brands is a natural.”<\/em><\/p>\n

These first contacts are so positive that MerConcept decided to take a punt with the branding of M101!\u00a0“Originally, we had imagined a colourway with a fairly neutral paint that it could possibly accommodate a partner at the last minute as the painting was to begin in the second half of April,”<\/em>\u00a0says Fran\u00e7ois Gabart.\u00a0\u201c n light of the fact our first discussions were advancing very well, we decided to go for the blue that Didier’s teams like telling ourselves that,\u00a0at worst, even if everything collapsed, the boat would be blue<\/strong>\u00a0and that it could always be adapted to another party.\u201d<\/em><\/p>\n<\/div>\n

“This project interested us because
\nit was almost turn key immediately”<\/strong><\/em><\/div>\n
It was a good choice. At the end of April, Gabart met the fifteen people who drive all the brands of the group and from there it took less than three weeks to seal the contract between MerConcept and Didier Tabary. The first paint job started\u00a0the next week! Suffice to say that\u00a0things went very quickly for a partnership of this scope<\/strong>.“When we saw reception we got internally for this project, it made us want to see it through quickly,\u201d\u00a0<\/em>explains Didier Tabary.\u00a0\u201cIt is in our corporate DNA that speed and agility are qualities that we press for.\u00a0We also wanted the boat to have our colours for its launch on July 22 in Concarneau<\/strong>, which meant signing the contracts quickly.”<\/em><\/p>\n

His signature is one that elevates the Kresk group, who are\u00a0new to sports sponsorship<\/strong>, directly into the “premier league” of the Ultim, without even passing through intermediate stages. Tabary \u00a0explains:\u00a0“If we had not had the opportunity to acquire the Ultim, we would undoubtedly have asked ourselves about an Imoca, but\u00a0this project interested us because it was almost turn key immediately<\/strong>, whereas for the construction of an Ultim that takes three years from the time you give the green light and the time it is launched. “<\/em><\/p>\n

On the Macif side they also welcome the deal<\/strong>:\u00a0“We are happy to have chosen this course of trusting Fran\u00e7ois’ team to finish the build and not to have sold a boat still in build,”<\/em>\u00a0says Jean-Bernard Le Boucher,\u00a0\u201cWe weren’t worried that we were not going to sell it we had more uncertainties about the timing. The big advantage of this solution is that\u00a0the bill of sale will be signed on August 31 at the end of the tests<\/strong>, which is the best possible scenario.”<\/em><\/p>\n<\/div>\n

“This project is a real driver<\/strong>“<\/em><\/div>\n
It is of course a scenario greeted with\u00a0great relief by the MerConcept teams<\/strong>\u00a0which following the withdrawal of Macif, had to be cut back – Fran\u00e7ois Gabart mentions 5 job losses.\u00a0“The wait was not easy to live with, and the more the weeks went by, the more difficult it got,”<\/em>\u00a0confirms the skipper.\u00a0\u201cWith V&B<\/em>\u00a0[MerConcept are the prime contractor for the build of Apivia’s future sistership for Maxime Sorel, Editor’s note]\u00a0and our\u00a0foiling electric catamaran, we had projects that allowed us to have good visibility until Christmas now\u00a0we are already reorganizing ourselves to take on a greater workload<\/strong>.”<\/em>Thomas Normand says they are considering 5 to 7 recruitments adding: \u201cThis commitment over the next four years allows us to stabilize the team, to work more calmly, to continue to develop our other activities and to do research\u00a0and development,\u00a0this project is a real driver<\/strong>.”<\/em><\/p>\n

What is the amount invested by the Kresk group, between the purchase of the foiling trimaran and the operating budget? When told of a sale price between 12 and 15 million euros, Jean-Bernard Le Boucher agrees that\u00a0“it is in this range”,<\/em>\u00a0while Didier Tabary does not wish to give figures.<\/p>\n

The entrepreneur prefers to highlight “the twenty or so people who work almost exclusively on this project”<\/em>\u00a0in MerConcept, the expected gains in profile for the SVR, Lazartigue and Fillmed brands, and the enthusiasm\u00a0“generated inside the group\u00a0by the project and the creation of the Kresk4Oceans Fund”,<\/em>\u00a0whose first project will be linked to the fight against plastic pollution.<\/p>\n

And this is a key element in the eyes of Fran\u00e7ois Gabart, who could not imagine starting out on a project with no aspect of environmental concerns. “Even before talking to Didier about it, I was working on these topics and thinking about the best way to organize and create a fund, but more looking to 2022 or 2023,\u00a0this partnership has accelerated the process.<\/strong>\u201d\u00a0<\/em><\/p>\n<\/div>\n

<\/div>\n
Photo: Guillaume Gatefait \/ MerConcept \/ Kresk<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"

On May 27 the French\u00a0Kresk cosmetics group, owned by\u00a0Didier Tabary, announced their\u00a0four-year commitment\u00a0to support\u00a0Fran\u00e7ois Gabart\u00a0and the purchase from Macif of the\u00a0Ultim M101, which will carry the colours of the SVR, Lazartigue and Fillmed brands. Tip & Shaft tells us how this alliance came to pass in a very short time.<\/p>\n","protected":false},"author":4,"featured_media":35785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[271],"tags":[],"class_list":["post-35792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultim-en"],"yoast_head":"\nHow the Kresk Group committed to support Fran\u00e7ois Gabart - Sailorz<\/title>\n<meta name=\"description\" content=\"How the French\u00a0Kresk cosmetics group, owned by\u00a0Didier Tabary, announced their\u00a0four-year commitment\u00a0to support\u00a0Fran\u00e7ois Gabart\u00a0in Ultim class.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/uncategorized\/how-the-kresk-group-committed-to-support-francois-gabart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the Kresk Group committed to support Fran\u00e7ois Gabart - Sailorz\" \/>\n<meta property=\"og:description\" content=\"How the French\u00a0Kresk cosmetics group, owned by\u00a0Didier Tabary, announced their\u00a0four-year commitment\u00a0to support\u00a0Fran\u00e7ois Gabart\u00a0in Ultim class.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sailorz.com\/en\/uncategorized\/how-the-kresk-group-committed-to-support-francois-gabart\/\" \/>\n<meta property=\"og:site_name\" content=\"Sailorz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tipandshaft\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-07T05:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sailorz.com\/wp-content\/uploads\/2021\/06\/Annonce-Krask.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Axel Capron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TipShaft\" \/>\n<meta name=\"twitter:site\" content=\"@TipShaft\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel Capron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sailorz.com\\\/en\\\/uncategorized\\\/how-the-kresk-group-committed-to-support-francois-gabart\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sailorz.com\\\/en\\\/uncategorized\\\/how-the-kresk-group-committed-to-support-francois-gabart\\\/\"},\"author\":{\"name\":\"Axel Capron\",\"@id\":\"https:\\\/\\\/sailorz.com\\\/en\\\/#\\\/schema\\\/person\\\/346ee140f805c4fdd4476ed767062ff6\"},\"headline\":\"How the Kresk Group committed to support Fran\u00e7ois Gabart\",\"datePublished\":\"2021-06-07T05:03:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sailorz.com\\\/en\\\/uncategorized\\\/how-the-kresk-group-committed-to-support-francois-gabart\\\/\"},\"wordCount\":1556,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/sailorz.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sailorz.com\\\/en\\\/uncategorized\\\/how-the-kresk-group-committed-to-support-francois-gabart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sailorz.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Annonce-Krask.jpg\",\"articleSection\":[\"Ultim\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sailorz.com\\\/en\\\/uncategorized\\\/how-the-kresk-group-committed-to-support-francois-gabart\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sailorz.com\\\/en\\\/uncategorized\\\/how-the-kresk-group-committed-to-support-francois-gabart\\\/\",\"url\":\"https:\\\/\\\/sailorz.com\\\/en\\\/uncategorized\\\/how-the-kresk-group-committed-to-support-francois-gabart\\\/\",\"name\":\"How the Kresk Group committed to support Fran\u00e7ois Gabart - 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