{"id":42213,"date":"2022-04-11T06:51:52","date_gmt":"2022-04-11T04:51:52","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=42213"},"modified":"2022-04-08T18:54:49","modified_gmt":"2022-04-08T16:54:49","slug":"vendee-globe-the-race-to-find-partners-is-in-full-swing","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/vendee-globe-en\/vendee-globe-the-race-to-find-partners-is-in-full-swing\/","title":{"rendered":"Vend\u00e9e Globe: the race to find partners is in full swing"},"content":{"rendered":"

With\u00a0Hublot<\/strong>\u00a0(Alan Roura),\u00a0Biotherm<\/strong>\u00a0(Paul Meilhat),\u00a0Guyot Environnement<\/strong>\u00a0(Benjamin Dutreux),\u00a0Freelance.com<\/strong>\u00a0(Guirec Soud\u00e9e) over the past two weeks several sponsors have revealed their colours attached to various Imocas, all with the next Vend\u00e9e Globe in their sights.\u00a0Meantime for other skippers, the quest continues.<\/em><\/p>\n

Now over one year since the finish of the ninth edition of the Vend\u00e9e Globe, a race that broke several key records (33 starters, 25 at the finish),\u00a0the tenth edition is stimulating an unprecedented level of interest<\/strong>. Today, more than 40 skippers have expressed their intention to participate. Of them\u00a038 have a boat<\/strong>, either existing or under construction.<\/p>\n

Compared to previous editions, the return rate of skippers is now much higher. It was 44% between the two previous editions, 50% between 2012-2013 and 2016-2017.\u00a0 Right now\u00a022 out of 33, i.e. 66% have the budget and the boat to do it again<\/strong>. Only three sailors have so far formally announced that they will not be at the start on November 10, 2024: Alexia Barrier, Ari Huusela and Alex Thomson. And to that trio add\u00a0St\u00e9phane Le Diraison who reveals it to Tip & Shaft<\/strong>:\u00a0“I didn’t have a good sequence of events and timings recently. I first wanted to build a new boat, but I couldn’t then I was beaten by the speed at which the other projects were launched, so much so that when I wanted to buy a second-hand boat there was only Ark\u00e9a Paprec left and it did not match what I was looking for. I have therefore decided to give up the next Vend\u00e9e Globe and\u00a0come back in 2023 in Class40 with an eco-design project.<\/strong>“<\/em><\/p>\n

“The fact that there are so many coming back with projects are viable and interesting for their partners is mostly because the vast majority of them are with the same sponsors\u201d<\/em>, notes Antoine Mermod, president of the Imoca Class. According to him,\u00a030 major sponsors who supported skippers in 2020 are doing it again for 2024<\/strong>. 9\u00a0of the 22 sailors back in 2024 will also have a new boat, proof of the commitment, at least equal if not greater, of their partners.<\/p>\n

\u00a016 new partners<\/strong><\/h2>\n

The Imoca class has counted\u00a016 new partners since 2021<\/strong>. And some have international status. The American Fortinet (Romain Attanasio), the French Nexans (Fabrice Amedeo), the Swiss private bank EFG (Boris Herrmann), the German boatbuilders Alva Yachts (J\u00f6rg Riechers) have recently been joined in recent weeks by Hublot which is an LVMH group brand (Alan Roura) and Biotherm, a subsidiary of L’Or\u00e9al (Paul Meilhat).<\/p>\n

“We are witnessing a spike in the profile in the class,”<\/em>\u00a0emphasizes Paul Meilhat. “Groups are realizing the opportunity that this presents as a worldwide communication medium<\/strong>.”\u00a0<\/em>Alan Roura adds:\u00a0“Even though they are large groups, they realize that in terms of budget,\u00a0the investment is not as expensive compared to other disciplines.<\/strong>“<\/em>\u00a0His partner Hublot supported another Swiss skipper Dominique Wavre before and is therefore not completely new to sailing sponsorship, just like Biotherm which, in the 1980s, supported Florence Arthaud.<\/p>\n

“Our commitment is no coincidence: the brand is back in sailing 40 years after a partnership in ocean racing and this is the year of our 70th anniversary,”<\/em>\u00a0comments Gr\u00e9goire Benoit, CEO of Biotherm.\u00a0“The world of sailing is part of our history<\/strong>\u00a0and this echoes our commitments to the preservation of the oceans which have already spanned more than ten years.”<\/em><\/p>\n

Partners with different motivations<\/strong><\/h2>\n

International groups are not the only newcomers in Imoca: Guyot Environnement, present in the Figaro since 2014, alongside Pierre Leboucher, has decided to support Benjamin Dutreux for the next Vend\u00e9e Globe:\u00a0“It’s a project that we’ve been working on since 2018<\/strong>, we were studying the right way to get involved in Imoca. We know that such a project can unite our workforce internally even more with our 400 employees. Being in the top category of a discipline with a company created by my parents 40 years ago is a source of great pride,\u201d<\/em>\u00a0comments Erwan Guyot, CEO of Guyot Environnement. Who adds that he has\u00a0“multiplied by 6 or 7”<\/em><\/strong>\u00a0their investment in sailing. Although it is rare to see a company move from a Figaro project to the Imoca, Erwan Guyot assures us that\u00a0“this will make other Breton SMEs, involved in Figaro, want to take the plunge.”<\/em><\/p>\n

On the other hand,\u00a0for Freelance.com, offshore racing is a great discovery<\/strong>. The company (672 million in turnover in 2021) has teamed up for five years with the adventurer\u00a0Guirec Soud\u00e9e<\/strong>, who acquired the former Omia-Water Family from Benjamin Dutreux.\u00a0“We had never done sports sponsorship and we did not have the desire”<\/em>\u00a0 explains Claude Tempe,vice-president.\u00a0“But\u00a0meeting Guirec changed everything<\/strong>. We saw ourselves in his approach, there are many parallels between his way of evolving and the way we develop our business. It is a partnership that was in no way premeditated.”<\/em>\u00a0Freelance.com is financing the project up to 80%, the skipper is looking for other sponsors to complete his budget, that the main partner does not wish to unveil.<\/p>\n

For its part, the communication agency Altavia, patron of\u00a0\u00c9ric Bellion<\/strong>\u00a0in 2016-2017, returns with the same skipper but with a different status.\u00a0“Altavia is not a partner but an associate,”<\/em>\u00a0explains the sailor.\u00a0“The idea is to be to form\u00a0a collective of companies around our common values<\/strong>.”<\/em>\u00a0The skipper who was ninth in the eighth edition of the race aims to pool his project and the partners with other sailors, such as Martin Le Pape…. building\u00a05 simple identical boats without foils!<\/strong><\/p>\n

Get the boat, the sponsors will come?<\/strong><\/h2>\n

For other skippers, it is also time to speculate. And most have the same strategy:\u00a0buy\u00a0the boat, then convince companies, as Benjamin Dutreux was able to do, when he took the risk of buying the ex-Hugo Boss (Vend\u00e9e Globe 2016 version) before signing up Guyot Environnement. This is the case of\u00a0Benjamin Ferr\u00e9<\/strong>, who bought the former Banque Populaire X,\u00a0Tanguy Le Turquais<\/strong>\u00a0(formerly Groupe Apicil),\u00a0S\u00e9bastien Marsset<\/strong>\u00a0(formerly Compagnie du Lit), the Swiss\u00a0Ollie Heer<\/strong>\u00a0(formerly Pure Best Western, acquired from his compatriot Beat Fankhauser), as well as Briton\u00a0James Harayda<\/strong>\u00a0(ex Time for Oceans) and New Zealander\u00a0Conrad Colman<\/strong>\u00a0(ex V and B-Mayenne).<\/p>\n

“The Imoca market is so tight that there was an urgency to acquire a boat,”<\/em>\u00a0explains Tanguy Le Turquais, who gives himself another three months to find a partner. He is hoping for \u20ac500,000 for this season with participation in the Route du Rhum, then \u20ac2.5 million until the Vend\u00e9e Globe. Benjamin Ferr\u00e9 already has a main partner –\u00a0“a century-old family business”<\/em>\u00a0which will be announced in May but is looking for co-sponsors for a total budget of 1.5 million euros.\u00a0Blablacar was interested for a while before throwing in the towel because of the crisis in Ukraine<\/strong>, part of its activity being in Eastern Europe.<\/p>\n

“With the Covid and especially the war in Ukraine, we know that this type of budget is the first to be cut by companies, which does not help our research”<\/em>, comments Conrad Colman who says he is\u00a0“worried”<\/em>, Colman hoping to raise 1 million euros per year. Ollie Heer, former boat-captain of Alex Thomson and the first German-speaking Swiss to embark on the adventure, is aiming for a budget of 4.5 million euros until 2025 and is primarily targeting Swiss companies. The Englishman James Harayda sets an entry ticket at \u20ac500,000 for a title sponsor and wants to launch a business clu\u201d, the entry ticket for which would be \u20ac18,000. S\u00e9bastien Marsset also wants to bring together sponsors within a business club, Cap Agir Ensemble.<\/p>\n

Given the number of candidates for the Vend\u00e9e Globe, this quest for partners sometimes comes up against\u00a0a major obstacle, that of not currently having a guarantee of being at the start in two and a half year<\/strong>s, if the number of projects exceeds the limit of 40 set by the SAEM Vend\u00e9e.\u00a0“It’s a stressful challenge and difficult to explain,”<\/em><\/strong>\u00a0concedes Ollie Heer. At Freelance.com, partner of Guirec Soud\u00e9e, Claude Tempe wants to see it as an opportunity:\u00a0“You have to try, believe in it and be motivated to the end. It is the constant state of mind of an entrepreneur and a sailor to fight knowing that nothing is won.”<\/em><\/p>\n

Photo: Vincent Curutchet<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With\u00a0Hublot\u00a0(Alan Roura),\u00a0Biotherm\u00a0(Paul Meilhat),\u00a0Guyot Environnement\u00a0(Benjamin Dutreux),\u00a0Freelance.com\u00a0(Guirec Soud\u00e9e) over the past two weeks several sponsors have revealed their colours attached to various Imocas, all with the next Vend\u00e9e Globe in their sights.\u00a0Meantime for other skippers, the quest continues.<\/p>\n","protected":false},"author":4,"featured_media":42211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257,352],"tags":[],"class_list":["post-42213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imoca-en","category-vendee-globe-en"],"yoast_head":"\nVend\u00e9e Globe: the race to find partners is in full swing - Sailorz<\/title>\n<meta name=\"description\" content=\"Over the past two weeks several sponsors have revealed their colours attached to various Imocas, with the next Vend\u00e9e Globe in their sights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/vendee-globe-en\/vendee-globe-the-race-to-find-partners-is-in-full-swing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vend\u00e9e Globe: the race to find partners is in full swing - 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