{"id":45876,"date":"2022-09-08T06:36:53","date_gmt":"2022-09-08T04:36:53","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=45876"},"modified":"2022-09-06T12:26:31","modified_gmt":"2022-09-06T10:26:31","slug":"1977-2022-the-first-story-from-14-to-53-feet-the-rebirth-of-a-range-sponsored-article","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/sponsored-content\/1977-2022-the-first-story-from-14-to-53-feet-the-rebirth-of-a-range-sponsored-article\/","title":{"rendered":"1977-2022, The First story : from 14 to 53 feet, the rebirth of a range – sponsored article"},"content":{"rendered":"
\n

With more than 25,000 boats built since 1977\u00a0the First marque<\/a>\u00a0celebrates its 45th anniversary this year. It remains one of the main global benchmars for racer-cruisers. Throughout the summer, Tip & Shaft has told the First story through some flagship models from the\u00a0Beneteau yard<\/a>. Finally this week a look through the current range which is adapted to the upswinging market.<\/em><\/p>\n

In the mid-2010s the Firsts did lose some of their appeal. The market seemed to prefer cruisers and catamarans and the Firsts contributed to less than 10% of the yard’s revenue.\u00a0“The boat market experienced the same shift as the car market,<\/strong>”\u00a0explains Yann Masselot, \u00a0director of the Beneteau brand.\u00a0“In the 1980s everyone wanted GTIs. Then came station wagons, 4x4s and SUVs.”<\/p>\n

After the boom of the 2000s,\u00a0the 2008 crisis reshuffled the cards.<\/strong>\u00a0The racing-cruising market sees the arrival of small series of very specialized sailboats around the IRC rule against which it is difficult to fight.\u00a0Fran\u00e7ois Chalain, the real soul of the First brand, died in 2007<\/strong>\u00a0and the failure of the First 30 based on a Kouyoumdjian design that was launched in 2010, nearly ended one of the most beautiful chapters in the history of yachting. But….”I want to see a First range again!<\/strong>” was the very explicit message that Annette Roux sent to\u00a0Gianguido Girotti<\/a>, the new product manager whom she appointed in 2015.<\/p>\n

 <\/p>\n

Back to basics<\/span><\/em><\/h2>\n

 <\/p>\n

“To relaunch a complete range, the market was actually not big enough for our industrial capacity”,\u00a0<\/em>explains Yann Masselot.\u00a0And so\u00a0the best option was to buy Seascape<\/strong>\u00a0in 2017 and integrate it into the Beneteau operation.”\u00a0<\/em>The small Slovenian manufacturer has made a name for itself in a few years with its 14 to 27 foot sport boats designed by Samuel Manuard.\u00a0The boats are rebadged First<\/strong>\u00a0and benefit from the size and strength of the network. The brand is relaunched and so buys time to develop a real product strategy for the larger sizes.<\/p>\n

In 2019, the\u00a0First Yacht 53<\/a>\u00a0was released, designed by Italian architects Roberto Biscontini and Lorenzo Argento, a real break from the regatta boats on the market.\u00a0“The First 53 has the “wow factor!”<\/em><\/strong>, a boat that makes you dream”<\/em>, highlights Yves Mandin, product manager at Beneteau for 30 years.\u00a0“That is to say, boats that meet the expectations of a demanding clientele. Of the 35 delivered, about ten race quite actively, mainly in the Mediterranean, the others are more in the spirit of yachting.”<\/em><\/p>\n

 <\/p>\n

First 36: the bridge<\/span><\/em><\/h2>\n

 <\/p>\n

But they were\u00a0missing a hyphen<\/strong>, a bridging model between the small First and the 53-foot Admiral. And so in 2019 the studies for a 36 footer was launched with\u00a0Sam Manuard<\/strong>. Modern lines, relatively light and planing, sleep on board \u00a0but laid out in a sober way, the\u00a0First 36<\/a>\u00a0revives the best dual purpose boats in the history of the yard.<\/p>\n

Developed jointly with Seascape in Slovenia, where it is built, it uses technical solutions that would not be possible on a large production line: sandwich bulkheads, infusion, grafting of the structure with re-lamination,\u00a0the 36-footer is built like a racing sailboat<\/strong>\u00a0in its own right, but its versatility makes it a very attractive object. And the market responds favourably because after six months after the launch\u00a0a full two years worth of orders have already been placed!<\/strong><\/p>\n

For the\u00a0First 44<\/a>, which will have its world premiere in September at the\u00a0Cannes Yachting Festival<\/a>\u00a0(September 6-11), the same logic prevails, designed by the same architectural duo as the 53-footer,\u00a0it will be built in a dedicated factory<\/strong>\u00a0in Poir\u00e9-sur-Vie, in the Vend\u00e9e, by a small team of around twenty people. It is a fast cruising boat more than a regatta machine, it is available in\u00a0several deck plan versions<\/strong>\u00a0\u00a0and with rigging to adapt to multiple programs. As an option owners can choose ballast that eliminate crew weight on the rail.\u00a0“We are aiming for around thirty boats a year.<\/strong>\u00a045 feet is the premium size in a market which we have neglected for too long and the expectation is high”<\/em>, concludes Yann Masselot.<\/p>\n

45 years on the story of the First continues…….<\/p>\n

 <\/p>\n

Photo: Ana S\u030cutej<\/em><\/p>\n<\/div>\n

<\/div>\n
In partnership with<\/em>\"Beneteau<\/a>
\n<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"

With more than 25,000 boats built since 1977\u00a0the First marque\u00a0celebrates its 45th anniversary this year. It remains one of the main global benchmars for racer-cruisers. Throughout the summer, Tip & Shaft has told the First story through some flagship models from the\u00a0Beneteau yard. Finally this week a look through the current range which is adapted to the upswinging market.<\/p>\n","protected":false},"author":13,"featured_media":45874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353],"tags":[],"class_list":["post-45876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored-content"],"yoast_head":"\n1977-2022, The First story : from 14 to 53 feet, the rebirth of a range - sponsored article - Sailorz<\/title>\n<meta name=\"description\" content=\"With more than 25,000 boats built since 1977\u00a0the First marque\u00a0remains one of the main global benchmars for racer-cruisers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/sponsored-content\/1977-2022-the-first-story-from-14-to-53-feet-the-rebirth-of-a-range-sponsored-article\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1977-2022, The First story : from 14 to 53 feet, the rebirth of a range - 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