{"id":52290,"date":"2023-03-20T07:05:15","date_gmt":"2023-03-20T06:05:15","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=52290"},"modified":"2023-03-17T18:35:30","modified_gmt":"2023-03-17T17:35:30","slug":"how-the-for-people-project-with-two-boats-was-set-up","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/imoca-en\/how-the-for-people-project-with-two-boats-was-set-up\/","title":{"rendered":"How the ‘For People’ project with two boats was set up"},"content":{"rendered":"

Designed by Antoine Koch and the Finot-Conq studio,\u00a0Thomas Ruyant’s Imoca For People<\/strong>\u00a0was launched on Thursday in Lorient<\/a>. It carries the colors of both Advens and Leyton, who are combined in a twinned project which links Ruyant the winner of the Route du Rhum 2022 with the Briton\u00a0Sam Goodchild<\/strong>. Tip & Shaft tells you more.\u00a0<\/em><\/p>\n

After starting out in sailing with Thomas Ruyant by supporting his for the last Vend\u00e9e Globe he finished in sixth place, Advens immediately decided to go for a second Vend\u00e9e Globe, with even higher ambitions. It is just as president and founder, Alexandre Fayeulle told us in May 2021.\u00a0“I found this sponsorship a great tool. And now, like Thomas, I like winning, so\u00a0the objective is to give ourselves the means to aim as high as possible<\/strong>.”<\/em>\u00a0With this goal foremost in their minds, Ruyant his team and his partner decided to embark on\u00a0the construction of a new boat<\/strong>.<\/p>\n

And all this is reiterated once again today by the same Alexandre Fayeulle:\u00a0“The question was whether, to maximize our chances of victory, we went again with the same boat or we built a new one. Quite quickly, we chose this second option because\u00a0Thomas had quite a few things he saw as potential improvements<\/strong>\u00a0in which he had already been discussing with Antoine Koch for quite a while.”\u00a0<\/em>Koch, who was in the team during the development of the first Imoca, LinkedOut, was then charged\u00a0 with the design of the new boat along with Finot-Conq, (see our interview<\/a>). The boat was then built at CDK in Lorient and unveiled last Thursday, under the name of For People<\/strong>.<\/p>\n

But there was the question\u00a0what to do with LinkedOut after the Route du Rhum 2022<\/strong>, the last race of Thomas Ruyant on this boat? “After the Vend\u00e9e Globe, we thought of all the possibilities, in particular a charter or a selling it. And then it took us a few weeks to tell ourselves that\u00a0it would be best to keep it to enhance the learning of Thomas’ future boat<\/strong>“,<\/em>\u00a0explains Thomas Gaveriaux, managing director of TR Racing, Ruyant\u2019s team structure.\u00a0\u201cThe fact is that we were very attached to LinkedOut, we also know that we will have\u00a0the chance to sail the new boat and the performance reference Imoca side by side, it is priceless to progress”\u00a0<\/em>adds Thomas Ruyant.<\/p>\n

 <\/p>\n

“Sam quickly became the favorite”<\/em><\/span><\/h2>\n

 <\/p>\n

The decision to keep LinkedOut was made.\u00a0Next thing for the team was to find a skipper<\/strong>\u00a0to take charge of it from the 2023 season onwards and to build this as a two boat project.\u00a0\u201cTo be completely honest, we had offered it to a first skipper during 2021 as an opportunity presented itself,\u201d\u00a0<\/em>says Alexandre Fayeulle, without wanting to give the name of the person in question.\u00a0\u201cThen we launched a selection and Sam Goodchild quickly became the favorite”,<\/em>\u00a0continues the boss of Advens.<\/p>\n

Thomas Ruyant confirms:\u00a0“We had discussions with some others, but Sam, whom I had met in the Figaro and in Class40, had a lot going for him: he is\u00a0a super efficient sailor and has a very interesting Anglo-Saxon profile<\/strong>, a really solid character, who says things as they are, and above all had a big desire to do the Vend\u00e9e Globe which is shared by his partner.”<\/em><\/p>\n

His partners are of course\u00a0Leyton<\/strong>\u00a0who had been thinking of the Vend\u00e9e Globe for some time after having graduated through Class40 and the Ocean Fifty. Caroline Villecroze, marketing and communication director, explains:\u00a0“In October 2020 when we decided with Sam that he was to become our skipper in the Ocean Fifty,\u00a0he told us that his main dream was to do the Vend\u00e9e Globe<\/strong>. At that we said that if an opportunity presented itself, we would look at it with him.\u00a0From the end of 2021, we began to take a closer interest in it<\/strong>. We thought of working with the Alex Thomson\u2019s team, who Sam knows very well.\u00a0 And we also studied co-partnership projects.”<\/em><\/p>\n

That was all until\u00a0a meeting between Alexandre Fayeulle and Maxime Jacquier<\/strong>, general manager of Leyton, over a coffee at the start of the last Transat Jacques Vabre.\u00a0\u201cInitially, it was just to talk with him and his team about the LinkedOut project which had impressed us, knowing that our objective was to go even further in our societal actions,<\/em>\u201d continues Caroline Villecroze.\u00a0\u201cWe also looked at 11th Hour Racing with curiosity and interest.\u00a0Alexandre presented how he was seeing his new project and\u00a0that pleased us enormously<\/strong>.”\u00a0<\/em><\/p>\n

The two partners therefore began to explore the feasibility of a joint project which was not necessarily the Leyton boss Fayeulle’s initial idea:\u00a0“We could have done the project alone with the two boats, but\u00a0there is clearly an added value for us to have Leyton in on the story<\/strong>, because we are really in a collective logic.\u201d<\/em><\/p>\n

 <\/p>\n

6 million annual budget<\/span><\/h2>\n

 <\/p>\n

This collective approach, definitively validated in early Summer 2022, means that\u00a0Leyton and Advens are no longer the partners of a single skipper, but of both<\/strong>, with equal and identical branding on both boats, and also the same societal commitment under the name of\u00a0For People<\/strong>.\u00a0“As Thomas capitalizes with his previous boat and can push the cursor further with the second boat, we benefit also on the societal aspect,\u201d<\/em>\u00a0explains Alexandre Fayeulle.\u00a0\u201cWe capitalize on the last three years during which – with this boat under the colors of LinkedOut – we have managed to get 400 people back in to work who previously had almost zero chances of finding a job. We will continue to support Entourage [association that launched the LinkedOut device, editor’s note] in its development, but\u00a0the idea is to go further with For People<\/strong>, which, thanks to the more generic name of the boat, can support\u00a0other initiatives with potentially high impact both in France and internationally<\/strong>.”<\/em><\/p>\n

And that is an aspect which also convinced Leyton.\u00a0“We have always wanted to engage in concrete actions, which we have done by working with the Magenta project to have a certain number of women sail on the Ocean Fifty. This For People project makes it possible to bring an international dimension and\u00a0to accelerate our societal impact in other countries<\/strong>, especially those where we are\u00a0 present”,<\/em>\u00a0confirms Caroline Villecroze.<\/p>\n

Co-partners of this project over the next three years,\u00a0do Advens and Leyton share the budget equally?<\/strong>\u00a0\u201cThat is not a subject on which we wish to communicate\u201d,<\/em>\u00a0replies Villecroze, who agrees to confirm that this commitment to the Imoca represents\u00a0\u201ca higher investment\u201d<\/em>\u00a0for Leyton<\/strong>\u00a0compared to the Ocean Fifty.\u00a0Alexandre Fayeulle who is the personal owner of the two boats\u00a0 does not want to speak on behalf of the two partners either but explains for his part:\u00a0“The annual operating budget with the two boats is 6 million euros<\/strong>. It would be more if the two projects were independent, we save between 10 to 15% with the sharing of resources. And there is potentially room for another sponsor if once comes along to bring an added value. We want partners who are really contributors to the project, not just taking from it.\u201d\u00a0<\/em><\/p>\n

As soon as he returns from The Ocean Race, which he is currently racing on Holcim PRB,\u00a0Sam Goodchild will become both team-mate and competitor to Thomas Ruyant<\/strong>.\u00a0“People tell me that I’m taking a risk by leaving a very good boat to a great sailor, but Sam will bring us a lot, given the experience he is gaining in The Ocean Race with a great team,\u00a0it’s a win-win situation<\/strong>“<\/em>, says Thomas Ruyant.\u00a0“If things are well said and anticipated, it can make a difference to the other teams. And of course, when the start line is cut, he’ll be a competitor like any other, I won’t do him any favours!”<\/em><\/p>\n

Photo: Pierre Bouras \/ TR Racing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Designed by Antoine Koch and the Finot-Conq studio,\u00a0Thomas Ruyant’s Imoca For People\u00a0was launched last Thursday in Lorient. It carries the colors of both Advens and Leyton, who are combined in a twinned project which links Ruyant the winner of the Route du Rhum 2022 with the Briton\u00a0Sam Goodchild. Tip & Shaft tells you more.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":52288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257,352],"tags":[],"class_list":["post-52290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imoca-en","category-vendee-globe-en"],"yoast_head":"\nHow the 'For People' project with two boats was set up - Sailorz<\/title>\n<meta name=\"description\" content=\"Designed by Antoine Koch and the Finot-Conq studio,\u00a0Thomas Ruyant's Imoca For People\u00a0was launched last Thursday in Lorient.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/imoca-en\/how-the-for-people-project-with-two-boats-was-set-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the 'For People' project with two boats was set up - 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