{"id":65509,"date":"2024-11-19T07:09:55","date_gmt":"2024-11-19T06:09:55","guid":{"rendered":"https:\/\/www.tipandshaft.com\/?p=65509"},"modified":"2024-11-18T17:41:46","modified_gmt":"2024-11-18T16:41:46","slug":"nicolas-series-sponsorship-is-all-about-alchemy","status":"publish","type":"post","link":"https:\/\/sailorz.com\/en\/class40-en\/nicolas-series-sponsorship-is-all-about-alchemy\/","title":{"rendered":"Nicolas Series: \u00ab Sponsorship is all about alchemy \u00bb"},"content":{"rendered":"

After two seasons in Class40 under the colours of Zeiss,\u00a0<\/em>Timoth\u00e9 Polet<\/em><\/a>\u00a0(24) is preparing to move up the range, as he launches\u00a0<\/em>a new Mach 40.6\u00a0<\/em><\/strong>designed by Sam Manuard and built by JPS in La Trinit\u00e9-sur-Mer on Monday 25\u00a0November. An opportunity for\u00a0<\/em>Tip & Shaft\u00a0to talk to\u00a0<\/em>Nicolas Series<\/em><\/a>,\u00a0president of Zeiss France, who is committed to working alongside the Norman sailor until the end of 2026.<\/em><\/p>\n

\u25b6\ufe0e Can you tell us about Zeiss?<\/strong>
\nZeiss is a German group founded in Jena in 1846 by Carl Zeiss, whose original product was a microscope. Today, it employs\u00a043,000 people worldwide and generates\u00a0<\/strong>sales of\u00a0\u20ac11 billion<\/strong>, operating in four main business segments: the largest is the manufacture of semiconductor technologies, then\u00a0an industry, quality and research division, which includes microscopy and metrology, a medical division (ophthalmology, dentistry, ENT and oncology) and a consumer division, the smallest, with optical products. The French subsidiary employs around\u00a01,000 people and generates sales of \u20ac270 million<\/strong>.<\/p>\n

\u25b6\ufe0e Why have you invested in sailing in 2023 with Timoth\u00e9 Polet?<\/strong>
\nThe story began around fifteen years ago, when Zeiss sponsored the Carl Zeiss Optique Voile event in Lorient, a regatta for optics professionals. Personally,\u00a0I’ve always had a strong interest in sailing\u00a0<\/strong>– I trained at La Trinit\u00e9-sur-Mer in 420s and Hobie Cat 16s before going cruising – but I’d never taken the plunge professionally. When Timoth\u00e9 contacted me via Linkedin two years ago, I was initially attracted by the fact that he was a student at the Grenoble School of Management, which I had also attended.\u00a0He then showed great perseverance and persuasiveness\u00a0<\/strong>in presenting his project to me, which I found particularly clear, with three axes: performance, sustainability\u00a0and social responsibility. At Zeiss France,\u00a0we’re very committed to apprenticeships<\/strong>, to giving young people a foot in the door so that they can succeed professionally, and Timoth\u00e9’s project resonated with this aspect. So I asked him to present his project to the management committee, and he got the backing of the teams. What’s more, in competitive sailing there are a lot of insurers and mutual insurance companies, as well as medical professionals such as IBSA and Biotherm,\u00a0all players with whom we have a lot of interaction<\/strong>, so it was interesting to integrate a sport in which our ecosystem was present.<\/p>\n

\u25b6\ufe0e We can imagine this wasn’t the first time you’d received a sponsorship application, so why did you say yes this time?<\/strong>
\nWe’re obviously over-subscribed, but what made the difference was that Timoth\u00e9 was good, he managed\u00a0to whet my curiosity\u00a0<\/strong>and he convinced me. Sponsorship is all about alchemy, in other words, at some point you believe in it, you trust the person. Today, we’re very happy at Zeiss to give Timoth\u00e9 his chance, but\u00a0we’re doing it first and foremost for our company, for our brand<\/strong>, of which he is a true ambassador: he’s always dressed in Zeiss, he passes on Zeiss information, he knows the history of the company, he comes on site to sales seminars, including with his boat,\u00a0he really plays the game<\/strong>, and for me, that’s something fundamental. It’s Zeiss that pays, but the quid pro quo is that the sailor who is given the opportunity to fulfil his dream must convey the image of the sponsor,\u00a0we’re not here for charity<\/strong>.<\/p>\n

 <\/p>\n

\n

“We are now waiting<\/em><\/span>
\nhigher results”<\/em><\/span><\/h2>\n<\/blockquote>\n

 <\/p>\n

\u25b6\ufe0e What are your expectations in terms of spin-offs? Have you been able to measure them in the two years you’ve been working with Timoth\u00e9?<\/strong>
\nCommunication about the brand has had relatively little impact on the general public. Let’s face it, there are a huge number of yachts out there and we’re in one of the smallest classes, so\u00a0the brand’s visibility with the general public is a bit drowned out<\/strong>, even if, because of the different histories and career paths of the skippers, Class40s seem to be more in the spotlight these days. On the other hand, in terms of B2B, it gives us the opportunity to\u00a0communicate with our community\u00a0<\/strong>on our social networks throughout the different stages of the project. It also gives us the opportunity to\u00a0get our customers sailing and invite them to the start of the races<\/strong>. The atmosphere is so extraordinary that the experience is great every time, and it strengthens the links between them and the brand.<\/p>\n

\u25b6\ufe0e You’re launching a new boat on November 25, does that mean your sporting ambitions are on the up?<\/strong>
\nThat’s an excellent question!\u00a0Thanks to the money from Zeiss, Timoth\u00e9 is building an excellent boat, so\u00a0yes, we’re now expecting better results<\/strong>. Last year, he finished in the middle of the table in the Transat Jacques Vabre (21st), so we were very happy for a first experience with a 23 year old skipper, but it’s clear that we’re now expecting the project to focus on performance. For him, but also for the dynamic we want for a company like ours, which is fighting to win market share in a very tough competitive environment. It’s the same for Timoth\u00e9, who is up against other very good skippers who are also fighting to succeed. But\u00a0you can’t win without giving yourself the means to do so<\/strong>, so you need to have a good boat, train hard and be focused on the goal. It’s a very important mindset, the one we’re asking of our sales teams, but also of our young skipper. After that, let’s be very clear, if he doesn’t perform, he won’t be crucified in the public arena, especially as there’s one important thing, and that’s that it’s not about performance to the detriment of safety, we don’t want him to take insane risks to please the sponsor.\u00a0We want professional performance<\/strong>.<\/p>\n

\u25b6\ufe0e What budget are you allocating to this project and are you committed to sailing for the long term?<\/strong>
\nThe annual budget is\u00a0600,000 euros per year<\/strong>, excluding our promotional activities. For the moment, we have an agreement that runs until the Route du Rhum 2026. I’d like us to be in it for the long haul, but given our size – we’re a subsidiary – it’s\u00a0already a big commitment<\/strong>. What’s certain is that we won’t be going into the Imoca class, because the budgets are monstrous, at least five times ours at the moment, and we won’t be diluting ourselves with other partners either. But today, it’s too early to talk about a possible continuation.<\/p>\n

\n

Still a student, Timoth\u00e9 Polet has integrated his project into the Le Havre-based\u00a0Water & Technology Factory\u00a0<\/strong>owned by C\u00e9dric Chateau which also includes Guillaume Pirouelle’s Class40\u00a0Seafrigo Sogestran<\/em>.\u00a0“It allows us to pool certain expenses, such as pr\u00e9parateurs and communication, but also to think together about the performance aspect,”\u00a0<\/em>comments the skipper. So he opted\u00a0for a Mach 40.6 designed by Sam Manuard<\/strong>.\u00a0“As it was a first build for me and given C\u00e9dric’s experience with the Mach 40.5, it was the best solution, especially as we’re relying on a yard that<\/em>‘s\u00a0easy to work with.\u00a0<\/em>We were also able to take advantage of feedback\u00a0<\/em><\/strong>from<\/em>\u00a0<\/em>Quentin Le Nabour and Greg Leonard’s first two Mach 6s\u00a0<\/em><\/strong>to make adjustments.”<\/p>\n

Photo: Vincent RUSTUEL\/Team ZEISS<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

After two seasons in Class40 under the colours of Zeiss,\u00a0Timoth\u00e9 Polet\u00a0(24) is preparing to move up the range, as he launches\u00a0a new Mach 40.6\u00a0designed by Sam Manuard and built by JPS in La Trinit\u00e9-sur-Mer on Monday 25\u00a0November. An opportunity for\u00a0Tip & Shaft\u00a0to talk to\u00a0Nicolas Series,\u00a0president of Zeiss France, who is committed to working alongside the Norman sailor until the end of 2026.<\/p>\n","protected":false},"author":12,"featured_media":65501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[],"class_list":["post-65509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class40-en"],"yoast_head":"\nNicolas Series: \u00ab Sponsorship is all about alchemy \u00bb - Sailorz<\/title>\n<meta name=\"description\" content=\"After two seasons in Class40 under the colours of Zeiss,\u00a0Timoth\u00e9 Polet\u00a0(24) is preparing to move up the range.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sailorz.com\/en\/class40-en\/nicolas-series-sponsorship-is-all-about-alchemy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nicolas Series: \u00ab Sponsorship is all about alchemy \u00bb - 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