How Banque Populaire decides to continue its sailing sponsorship until 2024
25 January 2019
From the fateful day, November 6th, when their Ultime Banque Populaire IX capsized on the Route du Rhum Destination Guadeloupe it took just over one month, until December 12th before the green light was given for an ambitious new three cornered project. Such is the success story which links sailing and Banque Populaire and which now sees the seemingly unwavering relationship extend past the 30 year anniversary now into 2024.
